Broadway revved its engines in advance of the upcoming holiday bonanza, with B.O. at nearly every show on the boards logging a sales upswing.
One of the largest B.O. bumps of the sesh came at “How to Succeed in Business Without Really Trying” ($1,037,547), which rose by about $135,000 (or 15%) to rejoin the millionaires’ club. The show likely benefited in part from the last-minute biz of theatergoers looking catch star Daniel Radcliffe before he exits the production in early January,
A total of seven productions topped the $1 million mark, including ultra-hot “Hugh Jackman, Back on Broadway” ($1,545,033), which once against broke the house record at the Broadhurst Theater and posted an average price paid per ticket of more than $160. Meanwhile, “The Lion King” ($1,791,917) remained in the top spot, just ahead of “Wicked” ($1,777,817), the tuner that more frequently heads up the class.
Logging sales bumps of 15% each were “Mary Poppins” ($901,872) and “The Phantom of the Opera” ($806,048), both of which are reliable indicators of Broadway’s tourist-biz tides. Last week, it seems, the tide was rising, and will likely hit its high during the week between Christmas and New Year’s.
Biggest dip of the sesh was at Harry Connick Jr. starrer “On a Clear Day You Can See Forever” ($644,462), a $150,000 drop that comes with the caveat that the sesh incorporated the production’s comp-heavy press perfs as well as its Dec. 11 opening. Same footnote applies to the dip at “Stick Fly” ($265,552), which bowed Dec. 8.
Elsewhere, “Relatively Speaking” ($451,016), the triple-bill of one-acts that had reported relatively strong B.O. in its early frames on the boards, seems to be losing some steam, while “Chinglish” ($215,968) struggled to put butts in seats, attracting auds at less than 40% of capacity.
Overall Rialto cume rose $1.2 million to $25 million for 33 shows now running. Attendance was up by about 13,000 to 258,572, which came in at about 79% of Streetwide capacity.
Only one more show remains to open before the holidays: “Lysistrata Jones” ($108,138), which opens Wednesday, can use all the critical support it can get. Show did well with reviewers in its Off Broadway preem and seems poised to repeat this week, but whether a thumbs-up in the press will be enough to attract auds remains to be seen.