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Broadway cleans up for spring

Additions goose box office

New York– The Broadway lineup has officially kicked off its springtime expansion, with four shows beginning previews in Week 40 (Feb. 21-27), and two of them, “The Book of Mormon” and “How to Succeed in Business Without Really Trying,” posting particularly encouraging numbers. “The Book of Mormon” ($460,268 for four previews), the blasphemous comedy by a team of creators from “South Park” and “Avenue Q,” played to an average aud capacity of 98%, with its average paid ticket price landing at a robust $110.

Also logging a strong tally was Daniel Radcliffe topliner “How to Succeed in Business Without Really Trying” ($162,403), topping the $150,000 mark from just a single preview performance.

Also doing relatively well was the lone first preview of the Billy Crudup-led revival of play “Arcadia,” pulling in $74,305 and hitting 92% of aud capacity. John Leguizamo’s latest, “Ghetto Klown” ($384,100), played its first six previews to decent numbers for a solo show.

But those rises were countered by dips at other shows.

Overall, Rialto B.O. was up $800,000 to $17.7 million for 25 shows running. The numbers are poised to keep rising as more productions begin previews and tourism boosts kick in from spring break.

The 17 musicals grossed $15,070,482 for 85.0% of the Broadway total, with attendance of 166,262 at 91.2% capacity and average paid admission of $90.64.

The eight plays grossed $2,664,096 for 15% of the Broadway total, with attendance of 35,964 at 83.8% capacity and average paid admission of $74.08.

Average paid admission was $87.70 for all shows.