NEW YORK — It’s spring break for schools, which means Broadway box office is in session.
Nearly every production on the boards in Week 43 (March 14-20) saw sales rise, many of them significantly — particularly those with big-time appeal for tourists and families. Along with the usual suspects, some newer offerings gave a few clues as to their potential ability to pull in a crowd.
Take “How to Succeed in Business Without Really Trying” ($986,297), benefitting from the pairing of topliner Daniel Radcliffe with a well-known tuner title. Show reported full houses and came close to the $1 million mark in its first week playing a full sked of eight previews.
London hit “War Horse” ($653,919 for seven previews) also logged notably strong numbers, particularly for a production presented by a not-for-profit. Overall, Broadway sales climbed $3.7 million to $22.2 million for the 31 shows running. Attendance came in at a robust 88%.
The 20 musicals grossed $17,137,787 for 77.2% of the Broadway total, with attendance of 201,963 at 89.7% capacity and average paid admission of $84.86.
The 11 plays grossed $5,069,899 for 22.8% of the Broadway total, with attendance of 65,204 at 84.2% capacity and average paid admission of $77.75.
Average paid admission was $83.12 for all shows.