You will be redirected back to your article in seconds

Art Meets Commerce meets Serino Coyne

Two Omnicom companies merge

Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company that, like Serino, is owned by parent con-glom Omnicom.

Combined company is set to provide legit clients with marketing services including creative development and design, media planning, website development, video production, social media management, sales tracking and stats analysis.

Four-year-old AMC, which Omnicom recently acquired, and 30-year-old Serino have previously partnered on shows including “Promises, Promises,” “Elf” and “The Merchant of Venice,” with “How to Succeed in Business Without Really Trying” on the docket for the spring.

Newly merged company is part of a Broadway advertising and marketing landscape that has in recent years been dominated mainly by Serino and competitor SpotCo, although newer additions to the field now include AKA and Art Machine.

More Legit

  • Watch Tom Hanks Vamp on Stage

    Watch Tom Hanks Vamp on Stage to Calm His 'Henry IV' Audience

    Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company that, like Serino, is owned by parent con-glom Omnicom. Combined company is set to provide legit clients with marketing services including creative development and design, media planning, website development, video production, social media […]

  • Donald Trump, Robert De Niro

    Trump Punches Back at Robert De Niro: 'A Very Low IQ Individual'

    Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company that, like Serino, is owned by parent con-glom Omnicom. Combined company is set to provide legit clients with marketing services including creative development and design, media planning, website development, video production, social media […]

  • Matt Bomer Andrew Rannells

    Stagecraft Podcast: Matt Bomer, Andrew Rannells on Broadway's 'Boys in the Band'

    Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company that, like Serino, is owned by parent con-glom Omnicom. Combined company is set to provide legit clients with marketing services including creative development and design, media planning, website development, video production, social media […]

  • Bruce Springsteen72nd Annual Tony Awards, Show,

    Tony Awards: Everything You Didn't See on TV

    Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company that, like Serino, is owned by parent con-glom Omnicom. Combined company is set to provide legit clients with marketing services including creative development and design, media planning, website development, video production, social media […]

  • Tina Fey72nd Annual Tony Awards, Show,

    Tony Awards: The Night’s Biggest Snubs and Surprises

    Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company that, like Serino, is owned by parent con-glom Omnicom. Combined company is set to provide legit clients with marketing services including creative development and design, media planning, website development, video production, social media […]

  • Amy Schumer introduces a performance by

    Tony Awards: Amy Schumer Calls 'My Fair Lady's' Henry Higgins a Mansplainer

    Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company that, like Serino, is owned by parent con-glom Omnicom. Combined company is set to provide legit clients with marketing services including creative development and design, media planning, website development, video production, social media […]

  • Robert De Niro gestures while introducing

    Robert De Niro Says 'F--- Trump' at Tony Awards, Gets Standing Ovation

    Serino Coyne, one of the two big players among Broadway ad agencies, has merged with Art Meets Commerce, the digital services-focused company that, like Serino, is owned by parent con-glom Omnicom. Combined company is set to provide legit clients with marketing services including creative development and design, media planning, website development, video production, social media […]

More From Our Brands

Access exclusive content