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Wiig uses popularity to push ‘Imogene’

Comedian's passion project in works after two years

Coming off “Bridesmaids,” the sixth highest grossing romantic comedy of all time, Kristen Wiig is using her newfound star power to finally get the indie pic “Imogene” off the ground.

Wiig will star as the title character, a moderately successful New York playwright who stages a fake suicide attempt to win back her ex-boyfriend, only to end up being forced into the custody of her gambling-addict mother.

Shari Springer Berman and Robert Pulcini (“American Splendor”) are directing from a script by Michelle Morgan, who will exec produce with Wiig and Anonymous Content’s Steve Golin.

Anonymous Content’s Alix Madigan will produce with Maven Pictures principals Celine Rattray and Trudie Styler, who are launching their New York-based shingle with the project.

Imogene” has been a passion project for Wiig for more than two years; production is skedded to start Aug. 8 in Gotham.

“We’re incredibly grateful to be working with Kristen, Shari, Bob and the extraordinary team on ‘Imogene,’ Maven’s first feature project,” Rattray and Styler said. “‘Imogene’ has every element we were looking for: strong writing, remarkable directing talent, a movie star we believe in, a New York setting and commercial appeal. This exemplifies all the key elements of our vision for Maven’s future slate.”

Madigan and Golin developed “Imogene,” taking the project to Maven and bringing Anonymous Content clients Berman and Pulcini onboard to direct. “With Michelle’s remarkable script, we were incredibly fortunate to attract Kristen, who gave such an extraordinary performance in ‘Bridesmaids,’ and then, fortuitously, have Bob and Shari come on board as well. We are grateful to have found a wonderfully collaborative home with Celine and Trudie and look forward to producing this movie with them,” Madigan and Golin jointly stated.

Wiig is repped by UTA and Odenkirk Provissiero Entertainment.

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