You will be redirected back to your article in seconds

WB to make ‘Potter’ push

Studio to mount a best-picture campaign

Whether “Harry Potter and the Deathly Hallows: Part 2” is worthy of best picture consideration will be the topic of spirited debate for the next seven months. But Warner Bros. has already made up its mind.

Studio is pulling out the stops to mount a best-picture campaign for the last installment of the “Harry Potter” franchise, taking a page from the “Lord of the Rings” playbook that New Line successfully employed to land the 2003 best picture Oscar for the trilogy’s final installment, “The Return of the King,” along with 10 other Oscars.

Warners will “absolutely, hands-down, across-the-board” push the last installment of “Harry Potter” hoping Academy members will consider a vote for “Deathly Hallows: Part 2” as a wider nod to the entire franchise, a notion that very much helped propel “Return of the King” to Oscar glory.

While the Acad often shuns fantasy and kid fare, Warners believes it has a real shot at a nom given the pic’s emotional weight, capping a franchise that’s delivered more than $7 billion in worldwide B.O. and traced its stars from childhood to young adulthood. The best pic category has been tweaked this time around so that as few as five and as many as 10 titles will be nominated for the 84th edition.

Popular on Variety

“Potter” could also rack up noms in visual effects and other technical categories. Potter pics have received a total of nine Oscar noms but no wins yet; “Hallows: Part 1” received noms for art direction and visual effects.

Warner Bros. is also planning campaigns for “Contagion,” set for a Sept. 9 release; “Extremely Loud and Incredibly Close,” which is set for December; “J. Edgar,” the Clint Eastwood-helmed biopic starring Leonardo DiCaprio; and “Happy Feet Two,” opening Nov. 18.

More Film

  • Joker

    'Joker,' 'Irishman,' 'Parasite' Receive ACE Eddie Awards Nominations

    The American Cinema Editors has nominated “Ford v Ferrari,” “Joker,” “The Irishman,” “Marriage Story” and “Parasite” for its ACE Eddie top feature film drama award. “Dolemite Is My Name,” “The Farewell,” “Jojo Rabbit,” “Knives Out” and “Once Upon a Time in Hollywood” received nominations in the feature comedy category. Nominated animated films include “Frozen 2,” [...]

  • SAG Awards Placeholder

    How to Watch the SAG Awards Nominations Live

    America Ferrera and Danai Gurira will announce the nominations for the 26th Annual Screen Actors Guild Awards on Wednesday at the Pacific Design Center in West Hollywood, Calif., beginning at 7 a.m. PT. The announcement will air live on TNT, TBS and truTV, and stream at tntdrama.com/sag-awards, truTV.com and sagawards.org. The SAG Awards nominations will [...]

  • Irishman Netflix

    How 'The Irishman' Cinematographer Used Three Cameras to De-Age the Actors

    At first glance, Rodrigo Prieto’s job as cinematographer on Martin Scorsese’s “The Irishman” seems complicated. But if you dig deeper, you find out it’s even harder than you’d imagined. In the video, he offers a crash course in some of his solutions, including the “three-headed monster” of three attached cameras to shoot the scenes where [...]

  • Omerta

    SF Studios Boards 'Omerta' Thriller Films and Series Starring Top Nordic Talent (EXCLUSIVE)

    SF Studios has boarded Nordic distribution and worldwide sales rights to a pair of action-thriller films and a series based on Ilkka Remes’ bestselling novel “6/12,” which will be directed by Antti J. Jokinen (“Flowers of Evil”) and headlined by Jasper Pääkkönen (“BlacKkKlansman,” “Vikings”). Titled “Omerta,” the new Finnish franchise will be produced by the [...]

  • The Champion

    Italy's 'The Champion' Picked Up for France Ahead of De Rome a Paris (EXCLUSIVE)

    French distributor Destiny Films has acquired rights for France to Italian soccer dramedy “The Champion” from Italy’s True Colours in the runup to the De Rome a Paris festival and confab, which kicks off Friday. Produced by Matteo Rovere’s Groenlandia (“Romulus”), “The Champion” turns on the uneasy relationship between a young male soccer star and [...]

  • Frank Sheeran (Robert De Niro) is

    AACTA International Awards Nominations Favor 'The Irishman'

    Netflix’s “The Irishman” garnered the most nominations for the Australian Academy of Cinema & Television Arts International Awards. It picked up six nods, ahead of five for “Once Upon A Time in Hollywood,” and the four each for “Joker,” “Bombshell,” and “Parasite.” AACTA’s international awards seek to “(honor) the best achievements in film excellence, regardless [...]

  • Prince Dead

    'Purple Rain,' 'Clerks, 'She's Gotta Have It' Added to National Film Registry

    “Purple Rain,” “Clerks,” “She’s Gotta Have It,” “Coal Miner’s Daughter,” “Amadeus,” “Sleeping Beauty,””Boys Don’t Cry” and “The Last Waltz” are among this year’s additions to the National Film Registry by the Library of Congress. The list also includes 1944’s “Gaslight,” starring Ingrid Bergman in an Oscar-winning performance; the 1955 film noir “The Phenix City Story,” [...]

More From Our Brands

Access exclusive content