You will be redirected back to your article in seconds

VOD platforms tout Oscar nominees

'Social Network' available on demand Feb. 2

Video-on-demand distributors are seeing Oscar nom announcements as prime fodder for promotional piggybacking.

Time Warner Cable Movies on Demand announced Wednesday that it’s “rolling out the red carpet” for awards season by promoting best picture nominees, including “Inception,” “The Kids Are All Right,” “Toy Story 3,” “Winter’s Bone” and, as of Feb. 2, “The Social Network.”

It’s a natural extension of the cable industry’s recent push to build consumer awareness of movies on VOD, including last year’s $30 million “The Video Store Just Moved In” ad campaign. The majors are also focused on making premium VOD a bigger business.

Nathalie Burgos, public affairs coordinator for Time Warner Cable, said part of the promotion’s appeal is that the movies already have built-in buzz, and packaging a VOD destination is easy.

“We already had a lot of the titles because many were day-and-date releases,” Burgos said. “Populating them into one folder is pretty easy for our team when they’re already on our platform,” she said.

Burgos said Time Warner has reached out to audiences via the company’s website, Facebook, Twitter and emails to customers to inform them of the Oscar nominee options.

“It’s a way for the viewer to get prepared for the big night,” she said. “It’s ‘Here are the nominees on VOD, so you don’t have to look online or go to the videostore.’ ”

Movies on Demand released its own announcement about offerings, including nominees in other categories, such as “Salt” for sound mixing, “The Town” for supporting actor and “How to Train Your Dragon” for animated feature.

Ellen Cooper, VP of corporate communications for In Demand, said the promo efforts are part of an overall branding strategy.

“This year we saw awards season as an important differentiator for the Movies on Demand platform,” she said. “This is part of a bigger effort by the cable industry to build a brand.”

Cooper said the VOD effort is a multifaceted campaign.

More Film

  • '2019 Oscar Nominated Short Films: Live

    Film Review: ‘2019 Oscar Nominated Short Films: Live Action’

    The Academy skewed dark in its choice of live-action shorts this year, selecting four films to slit your wrists by — each one featuring child endangerment in a different form — and a fifth, about a diabetic on her death bed, that finds a glimmer of uplift at the other end of life. If that [...]

  • How the 'Rich Eisen Show' Mixes

    How the 'Rich Eisen Show' Mixes Sports and Showbiz in an Entertaining Mix

    Walking through the El Segundo studio where veteran sportscaster Rich Eisen tapes his daily “Rich Eisen Show,” the sheer density of sports memorabilia is overwhelming — everything from game balls to jerseys, gear, autographs and uncountable photos are crammed onto every inch of wall and desk space. But step into Eisen’s dressing room, and the [...]

  • Yorgos Lanthimos

    Film News Roundup: 'The Favourite' Director Yorgos Lanthimos Boards Crime Drama

    In today’s film news roundup, Yorgos Lanthimos has set up a crime drama, “Here Lies Daniel Tate” is being adapted, and Donna Langley becomes a member of the USC film school board. DIRECTOR HIRED “The Favourite” producer-director Yorgos Lanthimos has signed on to write and direct crime drama “Pop. 1280,” an adaptation of Jim Thompson’s [...]

  • Brody Stevens Dead

    Comedian Brody Stevens Dies at 48

    Prominent Los Angeles comedian Brody Stevens died Friday in Los Angeles, Variety has confirmed. He was 48. “Brody was an inspiring voice who was a friend to many in the comedy community,” Stevens’ reps said in a statement. “He pushed creative boundaries and his passion for his work and his love of baseball were contagious. [...]

  • Contract Placeholder Business

    Hollywood Agents Blast Writers Guild Over New Proposals

    The war between the Writers Guild of America and Hollywood agents has escalated as the two sides battle over the rules on how writers are represented. The latest volley emerged Friday from Karen Stuart, executive director of the Association of Talent Agents, who accused WGA leaders of misleading its members and asserted that the guild [...]

  • Xavier Legrand Custody

    Cesar Awards: Xavier Legrand’s ‘Custody’ Wins Best Film

    Xavier Legrand’s feature debut “Custody,” a tense portrait of a family torn by domestic violence, won best film, actress (for Lea Drucker), and original screenplay at the 44th Cesar Awards, which took place at the Salle Pleyel in Paris. The awards are France’s highest film honors. “Custody,” which marks Legrand’s follow up to his Oscar-nominated [...]

  • Editorial use only. No book cover

    'Crazy Rich Asians,' 'Late Show With Stephen Colbert' Win Publicity Campaign Awards

    Hollywood publicists have selected “Crazy Rich Asians” as the top movie publicity campaign for 2018 and “The Late Show With Stephen Colbert” as the best television campaign. Warner Bros.’ “Crazy Rich Asians” topped the campaigns for Disney’s “Black Panther,” Fox’s “Bohemian Rhapsody,” Paramount’s “A Quiet Place,” Sony’s “Spider-Man: Into the Spider-Verse,” and Universal’s “Halloween” for [...]

More From Our Brands

Access exclusive content