Uncle Carl would be so proud.
Universal has big plans to mark the studio’s centennial next year with a year-long campaign that will include film restoration projects, a homevid release and a new company logo for Universal Pictures.
Universal Studios topper Ron Meyer announced the centennial push in a memo to U staffers on Tuesday. The campaign, to kick off in January, will include everything from promotions in Universal theme parks to material designed for social media and Internet consumption.
“All of this is designed to connect a new audience to our extraordinary library of films,” Meyer wrote. “Throughout Universal’s hundred years, we’ve created films that have touched the hearts of millions, and fostered our culture’s love affair with cinema. Some films have been more successful than others, but all of them have a place in our history.”
Universal was formed in 1912 by Carl Laemmle, a German immigrant who was an exhibitor before launching his own Independent Moving Pictures banner in 1909. He formed the Universal Film Manufacturing Co. in 1912 through the rollup of several smaller film shingles.
Laemmle became known in the biz for hiring many members of his extended family to run the studio; hence the nickname “Uncle Carl.”
Universal’s pics were lensed at various locations around Hollywood and the San Fernando Valley until Laemmle opened the doors to the studio’s current Universal City site in 1915.