Tribeca Enterprises’ distribution company, Tribeca Film, is going day-and-date with the start of the Tribeca Film Festival on a VOD slate of six pics, including four entries in the fest.
Company has also lined up spring theatrical rollouts of several of those pics, including Keira Knightley-Sam Worthington starrer “Last Night” and “The Bang Bang Club,” with Ryan Phillippe, Malin Akerman and Taylor Kitsch.
Strategy reps the latest move by a distributor and a fest to explore cross-platform releases. Timing alongside the 2011 fest also looks to expand the Tribeca festival brand beyond the borders of the lower Manhattan neighborhood in which it’s based.
“Bang Bang” and “Last Night” join fellow 2011 Tribeca festival films “The Bleeding House” and “Neds” on the list of pics hitting VOD under the Tribeca Film banner April 20, coinciding with the opening of the fest.
Also joining Tribeca Films’ VOD lineup that day are Dax Shepard’s directorial debut, mockumentary “Brother’s Justice,” and Zach Braff topliner “The High Cost of Living,” also set to be made available to about 40 million homes on cable, telco and satellite systems. All six pics will be accessible on VOD until June 23.
Meanwhile, “Bang Bang,” writer-helmer Steven Silver’s look at combat photogs, begins its limited theatrical release April 22 in initial cities including New York, L.A. and Chicago. Massy Tadjedin’s romantic drama “Last Night” is set to launch its limited theatrical run May 6.
“Neds,” Peter Mullan’s story about delinquent adolescents in 1970s Glasgow, and Philip Gelatt’s horror-thriller “Bleeding House” will both hit bigscreens on May 13.
“Brother’s Justice” and Deborah Chow’s drama “High Cost of Living” also are targeting limited theatrical release later in 2011.
Although Tribeca Film is owned by Tribeca Enterprises, the umbrella org that also operates the Tribeca Film Festival, the distributor and the fest are only informally linked in terms of programming and acquisitions. The 2011 fest runs April 20-May 1.