“The Thing” is creeping its way into Universal’s theme parks in time for Halloween.
The upcoming thriller will be adapted as a maze for the company’s Halloween Horror Nights event at both the Hollywood and Orlando parks.
Although both parks feature Horror Nights, they typically don’t share the same mazes. But “The Thing” is one of Universal’s higher-profile releases this fall, and the studio has been increasingly eyeing the Horror Nights franchise as a way to promote its thrillers that bow around Halloween, considering the crowds it draws each year.
Halloween Horror Nights begins Sept. 23 and continues on select nights through Oct. 31.
“The Thing,” directed by Matthijs van Heijningen Jr., bows Oct. 14.
U had been considering a maze or promo for its update on “The Wolfman,” but opted not to when the film’s release date shifted from fall 2009 to February 2010.
“The Thing” is a reboot of John Carpenter’s 1982 original, in which a group of researchers in an abandoned scientific research facility in Antarctica find themselves infected by an alien creature that can transform itself into an exact replica of any living being.
Theme park designers partnered with the film’s producers, Strike Entertainment’s Marc Abraham and Eric Newman to replicate the sets, audio, musical score, creature and characters referenced in the new pic.
“We want people to live the film and experience the same terror that affects the film’s characters,” Newman said. “Our collaboration with Universal’s creative teams brought the vision of the film to life. We’re excited for Halloween Horror Nights guests to experience ‘The Thing’ in this frighteningly real way.”