BEIJING — African pay TV subscribers will be able to watch Shaw Brothers’ legendary Hong Kong chopsocky titles after Celestial Pictures, which owns the shingle’s film library, signed a deal with Sony Max, Sony Pictures Television’s 24-hour action and reality channel in Africa.
The deal gives exclusive cable and satellite broadcast rights to Sony Max for a package of titles from the Shaw Brothers library, which includes pics like “The 36th Chamber of Shaolin,” “The Chinese Boxer,” “Mad Monkey Kung Fu,” “Shaolin Temple,” “Vengeance” and others.
The Shaw Brothers Film Library consists of 760 films that have been remastered and preserved in digital format, and covers classic movies from 1950s to the late 1990s.
Sony Max launched in February on digital pay TV platform Multichoice and the titles will be added to its existing programming, which is targeted at a core male audience. The channel has 3.3 million subscribers and is available in 48 countries in Africa via MultiChoice’s DStv Compact and Premium services.
“It is a testimony to the evergreen entertainment value of these classics as well as the continued worldwide interest in martial arts movies and Chinese movies in general,” said Gigi Ko, Celestial’s director of distribution.