The consortium of companies getting ready to launch UltraViolet this fall keep adding films to the cloud, with Sony the latest studio to announce reveal its first titles: “The Smurfs” and “Friends With Benefits.”
In August, Warner Bros. revealed that “Green Lantern” and “Horrible Bosses” would be among the first films it will offer consumers through the cloud-based “digital locker” service designed as a way to encourage consumers to buy more digital copies of pics (Daily Variety, Aug. 4).
No date has yet been announced for UltraViolet’s launch, supported by more than 70 content owners, tech companies and retailers.
But “The Smurfs” and “Friends With Benefits” hit homevid on Dec. 2, with UltraViolet digital versions built into their Blu-ray discs.
Once stored in a digital locker, purchases can be played on any Web-connected device that supports the UltraViolet technology, including set-top boxes, PCs, tablets and smartphones.
UltraViolet is the ultimate digital innovation for home entertainment, both for the industry and the consumer,” said David Bishop, president of Sony Pictures Home Entertainment, one of UltraViolet’s biggest backers. “It enables an entirely new way to collect and enjoy entertainment in the home or on the go, breaking down the existing barriers in the digital marketplace.”