Japanese distrib Shochiku has decided not to postpone the opening of the Chinese earthquake pic “Aftershock,” the company announced on Monday.
Shochiku had considered putting the Xiaogang Feng pic about the 1976 Great Tangshan Earthquake on hold following the devastating quake on Feb. 23 in Christchurch, New Zealand. But the distrib will now go ahead with the skedded March 26 release, saying that the pic, which is based on an actual quake, is more of a drama than an effects-driven thriller and has a positive message about the importance of earthquake preparedness, the strength of family ties and the need for mutual aid in time of disaster.
Also, Shochiku will use the pic’s opening to expand its fundraising efforts for the quake victims and their families, such a putting collection boxes in theaters and contributing a portion of ticket and pamphlet sales to quake relief. Numbers were not mentioned in the company’s statement, but all coin raised will go to support the activities of the Japan Red Cross and New Zealand Red Cross.