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Sherak, Reitman set for Variety marketing confab

Pair set as keynote speakers for Oct. 4-5 summit at Universal Hilton

Tom Sherak and Ivan Reitman have been set as keynote speakers at Variety’s Film Marketing Summit, set for Oct. 4-5 at the Universal Hilton.

Sherak, prexy of the Academy of Motion Picture Arts and Sciences, will take part in a keynote Q&A on Oct. 4, while helmer-producer Reitman will be featured the following day.

Studio marketing mavens taking part in the opening-day “State of the Business” panel sesh include Warner Bros.’ Sue Kroll, Fox’s Oren Aviv, DreamWorks Animation’s Anne Globe and U’s Josh Goldstine.

The summit, co-produced by Variety and Stradella Road, will put an emphasis on harnessing the growing number of opportunities to reach consumers through new and emerging media platforms.

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