Sayles and Winnikoff Communications and Maggie Begley Communications have formed a stragetic alliance enabling both PR firms to have a bicoastal presence.

Sayles and Winnikoff Communications, located in New York and New Jersey, and Maggie Begley Communications, based in L.A., will collaborate on new business development, partner on projects and share services.

The two firms previously collaborated on behalf of several clients, including Skechers Entertaiment and Unicomm, event producer of the 3D Entertainment and Mobile Entertainment Summits.

Sayles and Winnikoff was formed in 2003 by Alan Winnikoff and Carina Sayles, while Maggie Begley formed MBC in 1992. Entertainment and media companies and properties are the firms’ core clientele, but they both represent a wide cross-section of businesses.