Relativity Pacts with Technicolor

Andrew Marcus named president of corporate development and strategy

Relativity Media has made another step in its transition to a fully fledged studio.

Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles.

Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios.

Relativity prexy Michael Joe told Daily Variety that this deal “would have been unusual six months ago, but Relativity has moved into direct distribution with the Overture transaction. With our Netflix pay TV deal, we’re now a distributor on movies directly to television.” He added, “As you watch our business evolve over the next couple of years, we’re going to look and feel a lot like any other mini-major or major distributor.”

The exclusive aspects of the deal include services from front-end negative printing, release printing and post services including digital intermediate and visual effects. Technicolor will have preferred-provider status on digital services including DVD compression and authoring, media management and digital delivery to consumers.

In related news, Relativity Media has promoted chief operating officer Andrew Marcus to president of corporate development and strategy.

Marcus, who has been at Relativity since 2005, has extended his contract through 2013.

The move, announced Friday, comes six months after Relativity absorbed Overture Films’ distribution and marketing operation.

Marcus will focus on securing strategic and financial partnerships, building new capital market relationships and seeking merger and acquisition opportunities. He will report to Relativity topper Ryan Kavanaugh.

More Film

  • Steph Curry Variety Cover Story

    Stephen Curry Takes a Shot at a New Game: Producing for Hollywood

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • BFI Sets Out Widespread Plans to

    British Film Institute Sets Out Proposals to Boost U.K. Indie Film Sector

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • Robin Hood

    Hungary Raises Production Incentive from 25% to 30% (EXCLUSIVE)

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • King Cohen review

    Film Review: 'King Cohen'

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • 'The Equalizer 2' Review

    Film Review: Denzel Washington in 'The Equalizer 2'

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

  • BiFan: ‘Worm’ and ‘Soul Searching’ Claim

    BiFan: ‘Worm’ and ‘Soul Searching’ Claim Bucheon’s NAFF Awards

    Relativity Media has made another step in its transition to a fully fledged studio. Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles. Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios. Relativity prexy Michael […]

More From Our Brands

Access exclusive content