Relativity Media has made another step in its transition to a fully fledged studio.

Company has struck an exclusive longterm deal with Technicolor to provide a wide range of services for production and digital distribution on Relativity titles.

Deal reflects Relativity’s rapid evolution, as such deals are generally the province of studios.

Relativity prexy Michael Joe told Daily Variety that this deal “would have been unusual six months ago, but Relativity has moved into direct distribution with the Overture transaction. With our Netflix pay TV deal, we’re now a distributor on movies directly to television.” He added, “As you watch our business evolve over the next couple of years, we’re going to look and feel a lot like any other mini-major or major distributor.”

The exclusive aspects of the deal include services from front-end negative printing, release printing and post services including digital intermediate and visual effects. Technicolor will have preferred-provider status on digital services including DVD compression and authoring, media management and digital delivery to consumers.

In related news, Relativity Media has promoted chief operating officer Andrew Marcus to president of corporate development and strategy.

Marcus, who has been at Relativity since 2005, has extended his contract through 2013.

The move, announced Friday, comes six months after Relativity absorbed Overture Films’ distribution and marketing operation.

Marcus will focus on securing strategic and financial partnerships, building new capital market relationships and seeking merger and acquisition opportunities. He will report to Relativity topper Ryan Kavanaugh.