BERLIN — ProSiebenSat.1 new U.K. production arm, Red Arrow Ent., has appointed writer-producer Simon Maxwell to head drama and comedy at the shingle.

Maxwell comes from Greenroom Ent., where he established an ambitious slate of TV, feature film and multi-platform projects — creating and producing the company’s two BBC comedy series “Fresh” and “Off the Hook,” and exec produced the upcoming Paramount feature “Killing Bono,” starring Ben Barnes and Robert Sheehan, which he also co-wrote.

James Baker, Red Arrow joint managing director, said of Maxwell: “He is one of the most talented of a new generation of U.K. creative executives and has built a broad range of exceptional relationships with the very best writers, producers and directors in the industry.”

Maxwell said the group would seek to create entertainment for the international market. “Our ambition is to produce shows that feel inherently home grown whilst having production value, creative vision and quality that ensure their exportability, resonating with U.K. and global audiences alike. From the outset we want to position ourselves as a talent-friendly production outfit, driven by the belief that, if we are brave and bold with our creativity, we will always find our audience and commercial success will naturally follow.”

A subsidiary of ProSiebenSat.1’s Munich-based Red Arrow Ent. Group, the U.K. company is the latest Red Arrow subsidiary to launch under the fast-growing banner.

Established last year, the Red Arrow group comprises local and international subsidiaries and joint ventures such as Producers at Work, Magic Flight Film, Redseven Ent., Sultan Sushi Belgium, Sultan Sushi Netherlands, Kinetic Content and Snowman Prods., as well as a co-production partnership with Granada Media Australia and the Redseven Artists talent agency.

The Red Arrow U.K. shingle will focus on strategic investments in high- growth U.K. production companies as well as develop and package major scripted properties for the international market.