You will be redirected back to your article in seconds

Participant taps marketing exec Boettcher

Pro named new exec VP for social action and advocacy

Veteran marketing exec Chad Boettcher will join Participant Media as exec VP of social action and advocacy.

Jim Berk, CEO, made the announcement Tuesday. Boettcher, who takes the new post on Nov. 28, will be responsible for leading the creation, development and execution of campaigns for all Participant content.

Participant said the hire is aimed at building on the success of its social action initiatives this past year with its campaigns for “Waiting for “Superman” and “Contagion.” Participant said the “Waiting for “Superman” campaign has reached over 30 million people and that over 2 million people have visited Participant’s online Social Action “hub” for “Contagion.”

Boettcher founded the digital co-creation platform Goodzuma and teaches marketing innovation at NYU. He’s previously served as senior VP of social innovation at Weber Shandwick, Global Director of Corporate Responsibility at Nike and Senior Director of Strategic Partnerships and Public Affairs at MTV: Music Television.

Boettcher is also the National Co-Chair of the Gay Lesbian Alliance Against Defamation.

More Film

  • San Sebastian: ‘Midnight Runner’ World Premieres

    ‘Midnight Runner’ Takes Off at San Sebastian New Directors Premiere

    Veteran marketing exec Chad Boettcher will join Participant Media as exec VP of social action and advocacy. Jim Berk, CEO, made the announcement Tuesday. Boettcher, who takes the new post on Nov. 28, will be responsible for leading the creation, development and execution of campaigns for all Participant content. Participant said the hire is aimed […]

  • San Sebastian/Toronto: Simon Jaquemet on ‘The

    San Sebastian/Toronto: Simon Jaquemet on ‘The Innocent,’ Frail Faith, Certainty

    Veteran marketing exec Chad Boettcher will join Participant Media as exec VP of social action and advocacy. Jim Berk, CEO, made the announcement Tuesday. Boettcher, who takes the new post on Nov. 28, will be responsible for leading the creation, development and execution of campaigns for all Participant content. Participant said the hire is aimed […]

  • village rockstars TIFF

    India Rolls With 'Village Rockstars' as Oscar Contender

    Veteran marketing exec Chad Boettcher will join Participant Media as exec VP of social action and advocacy. Jim Berk, CEO, made the announcement Tuesday. Boettcher, who takes the new post on Nov. 28, will be responsible for leading the creation, development and execution of campaigns for all Participant content. Participant said the hire is aimed […]

  • 'A Happening of Monumental Proportions' Review:

    Film Review: 'A Happening of Monumental Proportions'

    Veteran marketing exec Chad Boettcher will join Participant Media as exec VP of social action and advocacy. Jim Berk, CEO, made the announcement Tuesday. Boettcher, who takes the new post on Nov. 28, will be responsible for leading the creation, development and execution of campaigns for all Participant content. Participant said the hire is aimed […]

  • 'Johnny English Strikes Again' Review: Sorry,

    Film Review: 'Johnny English Strikes Again'

    Veteran marketing exec Chad Boettcher will join Participant Media as exec VP of social action and advocacy. Jim Berk, CEO, made the announcement Tuesday. Boettcher, who takes the new post on Nov. 28, will be responsible for leading the creation, development and execution of campaigns for all Participant content. Participant said the hire is aimed […]

  • France Selects 'Memoir of War' as

    France Selects 'Memoir of War' as Foreign-Language Oscar Candidate

    Veteran marketing exec Chad Boettcher will join Participant Media as exec VP of social action and advocacy. Jim Berk, CEO, made the announcement Tuesday. Boettcher, who takes the new post on Nov. 28, will be responsible for leading the creation, development and execution of campaigns for all Participant content. Participant said the hire is aimed […]

More From Our Brands

Access exclusive content