The logo will first appear in front of “Mission: Impossible — Ghost Protocol” which opens Friday in Imax theaters.
The logo will be attached to Par pics throughout 2012. In 2013, the 100th anni portion will be removed with the rest of the new logo remaining attached to future Par pics.
The logo was designed by DevaStudios, which was also behind those for Lionsgate, Nickelodeon and Focus Features.
Besides the design of the logo, the music behind it is also new with “Mission: Impossible — Ghost Protocol” composer Michael Giacchino scoring the theme.
The logo is just one of many things the studio has planned for the next year to celebrate its 100th anniversary, though further details have not been announced.
Universal is also planning several events to celebrate its centennial in 2012.
Insiders also confirmed that Paramount chairman/CEO Brad Grey has reupped with the studio through 2017.
Popular on Variety
Grey has been in the position since 2005 and oversees the studio with vice chairman Rob Moore and film group president Adam Goodman.