Some of Egypt’s most exciting young filmmakers have teamed with former StudioCanal CEO Frederic Sichler to create Arab world sales company Pacha Pics.
The first shingle dedicated to promoting and selling emerging talent from the Middle East, Pacha also is one of Egypt’s first important post-revolution film industry moves.
Egyptian shareholders — entrepreneurs and talent — include writer-producer Mohamed Hefzy (“Microphone”) and helmer Marwan Hamed, whose 2006 “The Yacoubian Building” laid down a liberal movie milestone in modern Egypt.
Paris-based Pacha is chaired by Sichler, and will operate for a year as a joint venture with Gallic arthouse sales company Films Distribution.
Pacha’s launch at Cannes comes just months after Egypt’s Jan. 25 Arab spring.