Plans were announced on Sunday for a rollout of the Sarah Palin documentary “The Undefeated” on pay-per-view and video on demand, as well as a DVD launch with a special edition for Walmart stores.
The movie, distributed by ARC Entertainment, is in the midst of a limited theatrical release, with plans to be announced this week for more screens in a run through August and September, said the film’s writer and director, Stephen Bannon.
The movie will be available on pay-per-view and video-on-demand starting Sept. 1, with such cable and satellite companies as DirecTV, DISH Network and Time Warner Cable, with the film available in about 75 million homes. ARC said that the release will be backed by a “multi-million dollar marketing campaign,” but the movie also has benefited from extensive free media coverage.
It will make its homevideo debut on Oct. 4, with an initial unit shipment of about 250,000, according to ARC Entertainment. Walmart will be selling a “special edition” version of the film.
In its opening weekend July 15-17 in 10 cities, the film averaged about $6,500 per screen. In its second week, docu expanded to five more cities including Milwaukee, Vero Beach, Fla., Ontario, Calif., Charlotte, N.C. and Tucson, Arizona. The film is being distributed digitally through Cinedigm.
“With the audience response, we want to strike while the iron is hot,” Bannon said.
The film is produced by Glenn Bracken Evans and Dan Fleuette and was financed by Victory Film Group and its partners.