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Miramax has named Mitzi Reaugh senior VP, strategy and business development.

Reaugh will lead the company’s development efforts, including its digital initiatives, international opportunities and expansion, reporting directly to chief financial officer Steve Schoch.

Reaugh most recently served as senior VP of client solutions for the Nielsen Co. Prior to that, she spent four years at NBCUniversal, most recently as general manager of NBC Digital Health Network. Before that, as VP of strategy and business development with NBC, Reaugh was involved in a number of digital initiatives including the formation of Hulu.

“We are very pleased to have Mitzi joining our senior leadership team,” Miramax CEO Mike Lang said in a statement. “I had the pleasure of working with her directly on the formation of Hulu, and her experience in the digital arena will be invaluable as we move ahead and continue to explore opportunities around the world.”