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Mexico drives digital

Film institute trials VOD, You Tube distribution

MEXICO CITY — Mexico’s national film institute Imcine is going digital with two deals aimed at VOD and YouTube distribution.

According to Imcine director Marina Stavenhagen, the agency has pacted with Google to present 71 Mexican shorts on YouTube and has also entered an agreement with Cablevision, the main cabler for Mexico City, to present the same shorts as well as 59 features via VOD.

“The future of Mexican cinema is in digitalization, Internet and social networks,” said Stavenhagen at a press conference with the local media.

“We are going to see how it works. We think that it is an interesting alternative for release and for the impact on audiences, and we are going to see how it goes for us,” she later added.

The films being released are stand-outs spanning several decades. The shorts include Cannes Golden Palm winners “El Heroe” (Carlos Carrera, 1994) and “See Rain” (Elisa Miller, 2006).

The features coming out with the Televisa-owned VOD outlet, and possibly YouTube at a later date, include: Alberto Isaac’s “Nest of Virgins” (El rincon de las virgenes, 1972); “El cobrador: In God We Trust” (2006) by Paul Leduc; and Victor Avelar’s 2008 “Como no te voy a querer” among others.

Imcine’s government coin programs Fidecine and Foprocine help produce most films in Mexico, which has churned out approximately 70 movies since 2006. Next year, they are budgeted to provide another $50 million in funding.

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