Looking to expand its growing entertainment operations, investment bank Mesa Global has hired former Media Rights Capital exec Marni Wieshofer and banking vet Roddy Moon as managing directors.

Both will provide merger and acquisition advisory and capital-raising services to Mesa clients, which have included an expanding list of media entities over the past four years.

“We’re very focused on Hollywood business services as a category,” said founding partner Mark Patricof. “I think it’s an innovative, very unique opportunity to differentiate ourselves from what a traditional investment bank might do.”

Company, which has advised on more than $2.5 billion in transactions since its founding in 2003, recently worked on deals including the sale of lyrics database Metrolyrics and Tinopolis’ acquisition of Arthur Smith and Company, one of the U.S.’ largest producers of unscripted television.

And despite the current financial climate, Patricoff said Mesa will continue to take advantage of growing global media consumption.

“At the end of the day, content is still one of the largest exports of the United States. . .I think a banking team that understands the unique needs of intellectual property creators but has international relationships. . .is in a very good position.”

Moon will work out of the company’s New York offices while Wieshofer will serve in a new Los Angeles location.

At MRC, Wieshofer served as senior VP of corporate development and M&As and chief financial officer. She oversaw deals including the company’s $340 million JPMorgan-led revolving credit facility, which closed in 2008 and was renewed this year. Prior to joining MRC, she served as CFO at Lionsgate before becoming the company’s exec VP of corporate development.

Prior to joining Mesa, Moon led the digital media and internet practice at global investment bank Jefferies and Co., which served clients including Bankrate, Collective, e-Rewards and Yahoo. Before Jefferies, he served as VP at Allen and Co.

Mesa is led by founding partners Jerome Levy, Patricof and Brian Richards.