Media Mundus poll backs co-prod’ns

Consultation shows support for int'l sales drive

BRUSSELS — Europe’s film industry want to see the next phase of Media Mundus — an EU program that aims to boost international co-operation — favor projects that support co-production and help break new markets.

Message comes through in a consultation on options for the second phase of the program, due to open in 2014.

A European Commission analysis of the poll, released this week, shows strong backing for Media Mundus to give coin to co-production funds. Results also endorse support for events and other activities to connect co-production partners, and sell films or work in progress.

But opinion was divided on the program backing development of international TV series, cross-media and game projects.

Away from production, the poll found in favor of helping producers engage with international audiences, for instance using social networks to market films, and support for cinema networks.

The first phase of Media Mundus, running 2011-13, has €15 million ($21 million) to spend on projects building links between Europe and other territories.

Initial winners include the Puentes Europe-Latin America Producers Workshop and the Ventana Sur mart in Buenos Aires.