×

Man of Steel found in blocks of plastic

Superman gets the Lego treatment

The Man of Steel now comes in Lego form.

As Warner Bros. unleashes its “Batman: Arkham City” videogame on New York Comic Con, the studio is using the second-largest fanfest behind San Diego Comic-Con, in July, to debut the first Lego version of Superman.

Figure is part of a pair up between Lego and Warner Bros. Consumer Products and DC Entertainment, first announced this summer (Daily Variety, July 19).

As part of the multi-year deal, Lego will get access to DC’s entire library of superheroes to turn into minifigures and playsets. The first are set to hit store shelves in January, starting with 13 characters, including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor, under the Lego DC Universe Super Heroes line.

As part of a promo, WB and Lego will distrib 200 Superman minifigures exclusively to NYCC attendees.

Lego will also use NYCC to show off new toys like its Lego DC SuperHeroes Batcave set, that includes five minifigures: Bruce Wayne, Batman, Robin, Poison Ivy and Bane, and comes with Batman’s Batcycle and Bane’s Drill-mobile. Special features include an elevator where Bruce Wayne can transform into Batman, vehicle flick missiles and a prison pod to secure Poison Ivy.

WB and Lego already had been producing toys and videogames around the Batman franchise, and will launch a new set of playthings around next summer’s “The Dark Knight Rises” through the Lego Batman collection. “Lego Batman: The Videogame,” published by WB Bros. Interactive Entertainment, has sold more than 12 million units since 2008.

New York Comic Con starts today and runs Oct. 13-16 at the Javits Center. Event attracts nearly 100,000 attendees.

More Film

  • Fantastic Four

    New 'Fantastic Four' Movie in Development at Marvel

    Marvel is going back to the Fantastic Four. Marvel Studios chief Kevin Feige announced that a new movie based on the superhero group is in the works at San Diego Comic-Con on Saturday. Further details, however, including a release date, were not revealed. It marks the first Fox property for Disney to mine since the [...]

  • Mahershala AliThe Academy Awards Nominees Luncheon,

    Mahershala Ali to Star in Marvel's 'Blade' Reboot

    Marvel is rebooting the “Blade” series, and has cast Mahershala Ali to star. Marvel Studios chief Kevin Feige announced the news at Comic-Con on Saturday as the panel’s big ending surprise. Ali also took the stage at the announcement to massive applause, donning the Blade baseball cap. Wesley Snipes previously played the half-vampire superhero in [...]

  • Doctor Strange

    'Doctor Strange' Sequel Billed as First MCU Horror Film at Comic-Con

    A sequel to “Doctor Strange” was announced as expected on Saturday at Marvel’s Comic-Con panel — what we didn’t see coming was the tone. Director Scott Derrickson said the film, titled “Doctor Strange in the Multiverse of Madness,” will mine the original comics and play up “the gothic, the horror.”  Derrickson said it will lead [...]

  • Simu Liu Shang-Chi

    Marvel's 'Shang-Chi' Finds Its Lead

    Marvel has found its next superhero. The studio announced that Simu Liu has been tapped to star in “Shang-Chi and the Legend of the Ten Rings” during its Hall H presentation at Comic Con, joining cast member Awkwafina, who was also announced during the presentation. Additionally, Veteran actor Tony Leung has joined the film as [...]

  • Angelina Jolie The Kept

    Marvel Reveals Cast and Plot Details for 'The Eternals'

    “The Eternals” have arrived. The first film announced at Marvel’s San Diego Comic-Con presentation on Saturday, unarguably the hottest ticket of the weekend, confirmed months of speculation by unveiling its cast: Angelina Jolie, Salma Hayek, Richard Madden, Brian Tyree Henry, Kumail Nanjiani, Lauren Ridloff and Don Lee will star as 35,000 -year-old aliens. “This movie [...]

  • Gabrielle Carteris

    SAG-AFTRA Signs Netflix Deal With Expanded Coverage

    SAG-AFTRA and streaming giant Netflix have agreed to a new three-year contract with expanded coverage for union performers. Netflix has previously employed SAG-AFTRA members under the union’s standard master contracts for television and film and had been signing on a production by production basis. The union announced Saturday that the new deal recognizes performance capture as covered work [...]

  • Avengers: Endgame

    'Avengers: Endgame' Passes 'Avatar' to Become Biggest Movie in History

    After “Avatar’s” impressive 10 year reign as box office champion, “Avengers: Endgame” has officially dethroned James Cameron’s sci-fi epic to become the biggest movie of all time. On Saturday, Disney and Marvel’s blockbuster crossed $2.7892 billion at the global box office, and will exceed the $500,000 in ticket sales needed to surpass “Avatar’s” $2.7897 billion [...]

More From Our Brands

Access exclusive content