×

Man of Steel found in blocks of plastic

Superman gets the Lego treatment

The Man of Steel now comes in Lego form.

As Warner Bros. unleashes its “Batman: Arkham City” videogame on New York Comic Con, the studio is using the second-largest fanfest behind San Diego Comic-Con, in July, to debut the first Lego version of Superman.

Figure is part of a pair up between Lego and Warner Bros. Consumer Products and DC Entertainment, first announced this summer (Daily Variety, July 19).

As part of the multi-year deal, Lego will get access to DC’s entire library of superheroes to turn into minifigures and playsets. The first are set to hit store shelves in January, starting with 13 characters, including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor, under the Lego DC Universe Super Heroes line.

As part of a promo, WB and Lego will distrib 200 Superman minifigures exclusively to NYCC attendees.

Lego will also use NYCC to show off new toys like its Lego DC SuperHeroes Batcave set, that includes five minifigures: Bruce Wayne, Batman, Robin, Poison Ivy and Bane, and comes with Batman’s Batcycle and Bane’s Drill-mobile. Special features include an elevator where Bruce Wayne can transform into Batman, vehicle flick missiles and a prison pod to secure Poison Ivy.

WB and Lego already had been producing toys and videogames around the Batman franchise, and will launch a new set of playthings around next summer’s “The Dark Knight Rises” through the Lego Batman collection. “Lego Batman: The Videogame,” published by WB Bros. Interactive Entertainment, has sold more than 12 million units since 2008.

New York Comic Con starts today and runs Oct. 13-16 at the Javits Center. Event attracts nearly 100,000 attendees.

More Film

  • Bruce Tufeld Dead: Hollywood Agent and

    Hollywood Agent and Manager Bruce Tufeld Dies at 66

    Bruce Tufeld, a Hollywood agent and manager who once repped stars like Rob Lowe, Laura Dern, and Kelsey Grammer, died Tuesday in Los Angeles as a result of complications from liver cancer. He was 66. The son of respected television announcer Richard “Dick” Tufeld and Adrienne Tufeld, Bruce began his career as an assistant at ICM [...]

  • Bruce Dern

    Film News Roundup: Bruce Dern's 'The Lears' Bought by Vertical for February Release

    In today’s film news roundup, Bruce Dern’s “The Lears” and “Angels Are Made of Light” are acquired, Cold War drama “Stanley Cage” is launched and a documentary about Madonna’s early music career gets a release. ACQUISITIONS Vertical Entertainment has acquired North American rights from NeoClassics Films to “The Lears,” starring Bruce Dern in a modern-day [...]

  • Octavia Spencer Bryce Dallas Howard

    Octavia Spencer, Bryce Dallas Howard to Reunite for Comedy 'Fairy Tale Ending'

    Octavia Spencer and Bryce Dallas Howard will reunite for the ensemble comedy “Fairy Tale Ending.” Jim Hecht (“Ice Age: The Meltdown) and Tracy McMillan (“Marvel’s Runaways”) are writing the screenplay. Howard will also produce the Universal movie through her Nine Muses Entertainment alongside Eric Carlson and Susan Carlson. Seth MacFarlane and Erica Huggins will produce [...]

  • Robert Smith, Longtime Executive at DuArt

    Robert Smith, Longtime Executive at New York's DuArt Film Labs, Dies at 88

    Robert Smith, a longtime executive with New York’s DuArt Film Labs, died Jan. 11 in Montvale, N.J. He was 88. Smith spent some 62 years with DuArt, the film processing and post-production facility founded in 1922 in the penthouse of an automobile garage in Midtown. Smith rose to president of DuArt before retiring in 2015. [...]

  • Bird Box

    Los Angeles On-Location Feature Filming Surges 12.2% in 2018

    On-location feature filming in Greater Los Angeles expanded impressively in 2018, gaining 12.2% to 4,377 shooting days, according to FilmL.A. Production activity for feature films rose 15.5% to 1,078 shooting days during the fourth quarter, with 146 days coming from projects receiving California tax credits — including Netflix’s “Bird Box,” Quentin Tarantino’s “Once Upon a [...]

  • 'Ghostbusters': First Look at Jason Reitman's

    Watch the First Teaser for Jason Reitman's 'Ghostbusters' Sequel

    If there’s something strange in your neighborhood, it’s time to watch a teaser for Jason Reitman’s “Ghostbusters” forthcoming film. Sony Pictures released a first look at the upcoming movie, a sequel to the 1984 classic. The footage shows a glimpse of the memorable station wagon Ecto-1. The studio announced on Tuesday that the wheels are [...]

More From Our Brands

Access exclusive content