News Corp. is expanding its lobbying efforts in Washington, adding two government affairs execs who previously worked for the National Assn. of Broadcasters.

Kathy Ramsey will join the company as VP of government affairs, and Kris Jones will serve as director of government affairs. News Corp. also announced that Bill Guidera and David Fares are being promoted to senior VPs.

Ramsey most recently was partner at the Fritts Group, which included News Corp. among its clients. She had previously worked as exec VP of public affairs for the NAB, where she was responsible for grassroots lobbying, corporate communications and national campaigns.

Jones had been VP of media relations for NAB, responsible for public policy advocacy to the national news media and trade press, including such regulatory issues as retransmission consent, broadcast spectrum regulation and satellite TV reauthorization.

Guidera has concentrated on issues related to Internet safety, as well as News Corp.’s film, Internet, print and TV businesses. Fares is responsible for News Corp.’s positions on international media, intellectual property and e-commerce, as well as regulatory issues, before U.S and foreign governments.

The office is headed by exec VP Michael Regan.