Legendary taps Chiodi for branding

New position also encompasses social marketing

Legendary Entertainment has tapped Joel Chiodi exec VP of branding and social marketing.

In the newly created post, Chiodi will help Legendary reach fans of its properties through social media, promotions, events and other marketing platforms. He reports to Legendary chairman-CEO Thomas Tull.

Chiodi’s hire comes as Legendary is looking to develop and finance a slate of films, TV shows and comicbooks that target digital-savvy auds obsessed with genre fare.

Those include an adaptation of the game “World of Warcraft,” to be directed by Sam Raimi; “Godzilla”; monster-invasion pic “Pacific Rim,” to be helmed by Guillermo del Toro; Warren Ellis’ “Gravel”; and “Mass Effect,” based on Electronic Arts and BioWare’s game.

The company’s films, including “The Hangover” sequel, which will bow this week, are marketed by Warner Bros., with which it has a co-production and co-financing pact. Legendary’s credits with WB also include “Inception,” “Clash of the Titans” and its currently lensing sequel, “The Dark Knight” and “300.” Legendary is also behind the upcoming Superman reboot “Man of Steel.”

Chiodi was most recently VP of marketing for the NFL Network, where he helped grow the channel from 28 million to 57 million homes, led the marketing efforts for NFL’s RedZone channel and pushed the company’s key games and franchises like “NFL Thursday Night Football” and “NFL Draft.” He has also received kudos for creating community-relations programs like “Keep Gym in School” for NFL Network.

Before the NFL, Chiodi spent seven years at Game Show Network, where he helped create the network’s strategy for sales sponsorships and partnerships. He has also previously held posts IFilm, E! Entertainment and Style Networks and Skycastle Entertainment.

More Film

  • Glenn Gainor to give keynote presentation

    Sony's Glenn Gainor Set as CinefestOZ Keynote Presenter

    Glenn Gainor, president of Sony Innovation Studios and head of physical production at Screen Gems, will deliver the keynote speech at the industry program of next month’s CinefestOZ Film Festival. The small but densely packed festival takes place in multiple venues near Busselton and Margaret River in West Australia. It runs Aug. 28-Sept. 1 and [...]

  • avengers-endgame-avatar-box-office-record

    James Cameron Salutes 'Avengers: Endgame' For Beating 'Avatar's' Box Office Record

    Director James Cameron may no longer be the reigning box office champion, but at least he’s gracious about passing the baton. Over the weekend, “Avengers: Endgame” officially dethroned “Avatar” to become the biggest movie in history. For a decade, Cameron’s dazzling sci-fi epic held the top spot with $2.7897 billion in global ticket sales, but [...]

  • A-Beautiful-Day-in-the-Neighborhood-Trailer

    Tom Hanks Channels Mister Rogers in 'Beautiful Day in the Neighborhood' Trailer

    It’s a beautiful day in the neighborhood because Sony debuted the first trailer for its Mister Rogers movie starring Tom Hanks. “A Beautiful Day in the Neighborhood” is inspired by a real-life friendship between Fred Rogers (Hanks) and Tom Junod (Matthew Rhys), a cynical journalist assigned to write a profile of the long-running television host. [...]

  • For web story

    'The Burnt Orange Heresy,' With Mick Jagger and Donald Sutherland, to Close Venice

    “The Burnt Orange Heresy,” starring Mick Jagger as a reclusive art dealer alongside Elizabeth Debicki (“Widows”), Claes Bang (“The Square”) and Donald Sutherland, has been selected as the Venice Film Festival closer.  The English-language art heist movie marks Italian director Giuseppe Capotondi’s first time back at Venice since 2009, when his debut feature film, the [...]

  • A woman prays at a makeshift

    Kyoto Animation Death Toll Rises to 34; Suspect Still Too Injured to Be Questioned

    Shinji Aoba, the man suspected of setting a fire that killed 34 people at the Kyoto Animation studio, remains hospitalized and too injured to be officially arrested and questioned. Police in Kyoto have obtained an arrest warrant for Aoba but cannot serve it because of his condition. Police sources have raised the death toll from [...]

  • Azania Muendane

    Locations Africa Expo Sends Message in Durban: ‘Africa is Ready’

    DURBAN–The first edition of the Locations Africa Expo and Conference was held this week during the Durban FilmMart, with an eye toward identifying and growing the opportunities to lure incoming productions to the continent. “Locations Africa is trying to service a need on the continent to discuss the physical production…on the ground, highlighting film commissions, [...]

  • The Lion King

    China Box Office: 'Looking Up' Is Surprise Weekend Winner Ahead of 'Lion King'

    Actor and comedian Deng Chao underlined his enduring popularity with mainstream Chinese audiences by delivering a surprise No. 1 box-office hit in “Looking Up” over the weekend. It scored $38.6 million in its opening frame, according to data from consultancy Artisan Gateway, and displaced “The Lion King” from its perch. “Looking Up” is a family [...]

More From Our Brands

Access exclusive content