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Legendary taps Chiodi for branding

New position also encompasses social marketing

Legendary Entertainment has tapped Joel Chiodi exec VP of branding and social marketing.

In the newly created post, Chiodi will help Legendary reach fans of its properties through social media, promotions, events and other marketing platforms. He reports to Legendary chairman-CEO Thomas Tull.

Chiodi’s hire comes as Legendary is looking to develop and finance a slate of films, TV shows and comicbooks that target digital-savvy auds obsessed with genre fare.

Those include an adaptation of the game “World of Warcraft,” to be directed by Sam Raimi; “Godzilla”; monster-invasion pic “Pacific Rim,” to be helmed by Guillermo del Toro; Warren Ellis’ “Gravel”; and “Mass Effect,” based on Electronic Arts and BioWare’s game.

The company’s films, including “The Hangover” sequel, which will bow this week, are marketed by Warner Bros., with which it has a co-production and co-financing pact. Legendary’s credits with WB also include “Inception,” “Clash of the Titans” and its currently lensing sequel, “The Dark Knight” and “300.” Legendary is also behind the upcoming Superman reboot “Man of Steel.”

Popular on Variety

Chiodi was most recently VP of marketing for the NFL Network, where he helped grow the channel from 28 million to 57 million homes, led the marketing efforts for NFL’s RedZone channel and pushed the company’s key games and franchises like “NFL Thursday Night Football” and “NFL Draft.” He has also received kudos for creating community-relations programs like “Keep Gym in School” for NFL Network.

Before the NFL, Chiodi spent seven years at Game Show Network, where he helped create the network’s strategy for sales sponsorships and partnerships. He has also previously held posts IFilm, E! Entertainment and Style Networks and Skycastle Entertainment.

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