Investment banker and real estate veteran Marie Adler is launching Adler Prods., focused on the production and financing of up to four feature films per year in $5 million to $25 million ranges.
Adler will be CEO of the new operation. She said she’s assembling execs to head production, development and sales for the office, to be based in Burbank.
First project that Adler will finance and produce is “Joe Dogs,” a crime thriller based on the Simon & Schuster novel “Joe Dogs: The Life and Crimes of a Mobster,” written by Joseph “Joe Dogs” Iannuzzi. Story’s centered on vice, crime and betrayal along the Gold Coast of Florida in the 1970s based on Iannuzzi’s experiences as he as an ex-mobster who ran “business” operations for the Gambino crime family before an act of betrayal led him to join forces with the FBI in a risky undercover operation.
Adler is out to directors and talent for a projected late autumn start date and plans to build a film fund to finance the production of Adler Prods.’ slate of projects. The company is also building a content library that will be the basis for their film productions.
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She founded American Financial Lending, a mortgage banker and broker, in 1999.
“The discipline I exercised in running American Financial Lending Inc. and the conservative approach I used when underwriting is what kept my secondary market investors confidence in me,” Adler said in a statement. “These are same principles I’m applying in picking our films, their budgets, the logistics of production and the scheduling — always keeping in mind the investors ROI and minimizing their risk while maintaining the integrity of the film.”