Financier-production company Indomitable Entertainment has established an inhouse branded entertainment division, to be headed by former Marvel Entertainment exec VP Russell Brown.

Indomitable topper Dominic Ianno has also hired exec Erin Austin to serve as chief operating officer. Austin was previously general counsel and exec VP of business and legal affairs at Artisan Entertainment and will assume operational responsibilities for strategic and financial growth in addition to overseeing legal affairs.

Additionally, former Sony Pictures development exec Mathew Guliner has been hired as VP to head business development and will be responsible for strategy, new business initiatives and structuring, managing and executing financing, distribution and corporate transactions for film, Broadway and digital media clients.

Austin, Brown and Guliner will work out of Indomitable’s New York office and report directly to Ianno.

Ianno and partner David Tice exec produced “Soul Surfer” and Ianno was a strategic consultant on “The Whistleblower.”

“We view branded entertainment as a key tool for Indomitable Entertainment in the financing and marketing of the films the company is involved in,” Ianno said.

Indomitable’s branded entertainment division will handle product placement, promotions, licensing and sponsorships. The goal is to have the coin from the marketing push help offset budget expenditures and quicken Indomitabe’s return on investment.

Indomitable is also working on development of action thriller “Mortis Rex” with producer Jim Jacks, writer-director Peter Briggs and visual effects company Pixumundo and has finished comedy “The Secret Lives of Dorks.”