Imax has named Jiande Chen as CEO of Imax China, a wholly owned subsidiary of the Imax corporation.

Chen will report to Imax China’s board of directors and chairman, Imax CEO Richard Gelfond. He’ll direct the company’s expansion in China, as well as develop and execute Imax’s role in continuing to develop China’s entertainment industry.

“Mr. Chen brings more than 15 years of senior leadership and business acumen to Imax, including the last 12 years at Sony Pictures Entertainment in Beijing where he was responsible for distribution, production and licensing,” Gelfond said. “The synergy between his experience at Sony and our efforts to develop the Imax brand makes him a perfect fit to build market share.”

Imax China, with offices in Shanghai and Beijing, was established to provide a base for Imax’s growing footprint in that country. Currently, Imax operates 48 locations in China, with an additional 181 locations set to open by the end of 2015.

So far this year, Imax titles have generated more than $40 million in Greater China.