Image Entertainment has struck a distribution deal with W2 Media covering U.S. rights to W2 films that include homevideo, television, digital and VOD.

W2 Media retains theatrical rights on all Image titles. The initial slate of releases will include “Toast,” “Pete Smalls Is Dead,” “Smile” and “The Puck Hogs.”

“Toast” was released theatrically in September; “Pete Smalls Is Dead,” starring Peter Dinklage, is set for a theatrical release on Friday.

The deal announcement was made Tuesday during the American Film Market by Bill Bromiley, chief acquisitions officer for Image.

“This newly formed deal is a terrific addition to our distribution pipeline of new release from Image Entertainment,” Bromiley said. “We’re pleased to have W2 onboard and look forward to the broad spectrum of films they will bring to the market.”

“Smile” centers on seven friends who have organized a relaxing holiday in Morocco that turns into a nightmare. Mock documentary “The Puck Hogs” follows a men’s recreational hockey team through the course of a weekend tournament.