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Hasbro splits creative teams

Promotions mark transition to entertainment shingle

Toy giant Hasbro’s production and distribution division, Hasbro Studios, has split its boys/action and girls/preschool creative teams into separate groups, one focusing on current programming, the other on the studio’s development slate.

The promotions mark a transition by the studio from a toy company structure — boys’ products on one side, girls’ on the other — to that of a traditional entertainment shingle.

Mike Vogel has been promoted from exec director of boys and action programming to veep of development — the studio said he would be “tasked with reimagining” Hasbro creative efforts. Vogel has reworked properties from Transformers and G.I. Joe to Spider-Man during his career as a kids’ TV exec.

Linda Steiner, who headed up girls and preschool programming, has been promoted to senior veep, current programming, managing the on-air aspects of the series Hasbro produces inhouse. Steiner has overseen several high-profile animated projects for Warner Bros. Animation, including the company’s Emmy-winning “The Batman.”

Production veep Kathy Page will support the restructured departments with an expanded team providing production and post-production services.

“With the rapid growth of Hasbro Studios and the increasing number of shows we have on The Hub, as well as airing in international markets, I am making these changes to both streamline the creative process and make our organization operate more efficiently,” studio prexy Stephen Davis said in a release.