Gotham Group options ‘Heming Way’

Book recently became Amazon's top-selling parody

The Gotham Group has optioned feature rights to Marty Beckerman’s self-published new book “The Heming Way: How to Unleash the Booze-Inhaling, Animal-Slaughtering, War-Glorifying, Hairy-Chested, Retro-Sexual Legend Within … Just Like Papa!”

Book is a tongue-in-cheek ode to Ernest Hemingway, who Beckerman sarcastically praises for being a drunken, misogynistic, self-proclaimed war hero who’d kill himself all over again if he met today’s metrosexual male. Lee Stollman and Ellen Goldsmith-Vein will produce for Gotham Group, which reached out to Beckerman during the early days of his whirlwind publicity tour after literary assistant Matt Tente brought in the project.

His book became the top-selling parody on Amazon over the holiday weekend, knocking off Max Brooks’ “Zombie Survival Guide” and Seth Grahame-Smith’s “Pride and Prejudice and Zombies.”

“Every single publisher in New York turned me down,” said Beckerman. “They all said, nobody cares about Hemingway, and that young people don’t even know who he is anymore, but I disagree.” Beckerman considers his book to be a half-tribute, half-parody to the late author.”Hemingway was this hard-drinking, hard-living beast of a man and the book has fun at the expense of the Hemingway cartoon character, whose legend has almost outlived some of his novels,” Beckerman told Variety.

Between Hemingway’s memorable appearance in Woody Allen’s “Midnight in Paris” and the Dos Equis “Most Interesting Man in the World” campaign that borrows heavily from Hemingway lore, Beckerman may be onto something. As for the movie adaptation, “there are a lot of different possibilities about how to handle it and I’m excited to hear what those possibilities are,” said Beckerman. “I’d just like to be in a role where I can contribute some creative ideas.”