The German box office achieved its second-highest half-year revenue ever as 3D titles and hit local fare generated stellar ticket sales.
Theater operators’ total revenue climbed 2.5% to €452.8 million ($652.5 million) — the best B.O. result since 2002, according to the German Federal Film Board (FFA).
Admissions grew to 61.5 million, up 2.2%, or 1.3 million, from the first half of 2010.
“Pirates of the Caribbean: On Stranger Tides,” which has grossed more than $63 million in Germany, and Til Schweiger’s family comedy “Kokowaah,” with $43.5 million, led the top earners, followed by “The Hangover Part II” ($42.4 million), “Fast Five” ($26.9 million), “The King’s Speech” ($23.6 million) and “Black Swan” ($22 million).
While there were more 3D releases in the first half of the year, their market share was down vs. the same period in 2010, which was still seeing holdover business from “Avatar.”
Theaters sold 12.1 million 3D movie tickets, down from 12.8 million in 2010. The share of admissions for 3D films fell from 21.7% in the first half of 2010 to 19.8% this year. Distribs rolled out 19 3D titles, accounting for a 7.3% share of total releases, up from seven 3D releases (3%) in 2010.
Some 262 films were released in the first six months of the year compared with 237 in 2010. The market share of German films climbed slightly to 20.4%. Local productions attracted 12.4 million moviegoers vs. 12 million in 2010.
The average cost of admissions rose slightly to $10.60.
FFA topper Peter Dinges said the figures showed a “positive trend” after a spotty first half in 2010.
Dinges has high expectations for the second half. In addition to the boffo perfs of “Harry Potter and the Deathly Hallows: Part 2,” “The Smurfs” and “Rise of the Planet of the Apes,” major moolah is expected from upcoming pics “The Three Musketeers,” “Wicki and the Treasure of the Gods,” “The Adventures of Tintin” and “Happy Feet 2.”