Sony will kickstart a crowded Christmas frame by launching nationwide “The Girl With the Dragon Tattoo” a day early, on Dec. 20, at 7 p.m.
Pic was originally skedded to bow Wednesday, Dec. 21, the same day as Paramount pair “The Adventures of Tintin” and “Mission Impossible: Ghost Protocol.” A trio of additional wide entries launch over the long holiday weekend, including Fox’s “We Bought a Zoo” on Dec. 23, as well as Disney’s “War Horse” and Summit’s “The Darkest Hour,” both of which bow Christmas Day.
“Dragon Tattoo,” an English-language adaptation of the first entry in Stieg Larsson’s global bestselling series, has been tracking steadily for the past week, with solid awareness and definite interest among potential moviegoers.
Jeff Blake, Sony chairman of worldwide marketing and distribution, said the early launch is meant to appeal to first-responders. “We feel that by opening for nighttime shows on Dec. 20, fans of the book will be given the perfect opportunity to get a jumpstart on the release of an exceptional film,” Blake said.
Sony has kept details of David Fincher’s “Tattoo” treatment under tight control; pic’s trade review embargo was lifted midnight Monday.