MGM has hired marketing vet Doug Finberg as exec VP of marketing.
MGM co-chairmen and CEOs Gary Barber and Roger Birnbaum, to whom Finberg will report, made the announcement Tuesday.
Finberg will oversee all marketing related matters and supervise all publicity efforts for the Lion.
“Doug is an executive with extensive experience developing business and marketing strategies across the entertainment spectrum,” Barber and Birnbaum said in a statement. “He has created incredibly successful campaigns for multiple franchises worldwide, and we think he is ideal to lead the marketing charge as MGM continues to move forward.”
Finberg joins MGM from Finberg Worldwide, a consulting company he formed specializing in entertainment and brand marketing, distribution, production, event strategy and services. Prior to launching his own firm, Finberg served as exec VP of international marketing at Marvel Studios, where he oversaw marketing and distribution of “Iron Man 2.” He was also involved with bringing presentations of “Thor,” “Captain America” and “The Avengers” to last year’s Comic-Con.
Finberg previously served as senior VP of international marketing for Paramount Pictures Intl. and worked at DreamWorks as an international marketing/creative executive for a decade. He’s also held positions at LucasFilm and MGM/United Artists.
Move comes seven weeks after MGM marketing chief Michael Vollman ankled as exec VP of theatrical marketing. MGM emerged from a pre-packaged bankruptcy in December under Barber and Birnbaum and has cut staff by about 100 since then.
Most of MGM’s slate is co-financed, including the two “Hobbit” films and the upcoming James Bond pic, which will be distributed by Sony.