Coco Jones joins Relativity as exec VP

Will work to develop marketing partnerships

Relativity Media has tapped Coco Jones as exec VP of marketing partnerships.

Jones most recently worked at mobile media company JiWire and served as VP at Current TV, where she led crossplatform ad sales and partnership development.

She will dually report to Relativity CEO Ryan Kavanaugh and Terry Curtin, who was recently named prexy of theatrical marketing.

Jones will be working with Fortune 500 brands to develop robust marketing programs in and around movies, transmedia, and other premium content produced under Relativity’s film, television, and music divisions, as well as Rogue’s digital content studio.

Jones will lead marketing partnerships on behalf of Relativity’s expansive slate of films including the upcoming “Immortals,” “Haywire,” “Act of Valor,” “The Raven,” “21 and Over” and Relativity’s untitled Snow White pic.

Over the course of her 20-year career, Jones has also played key leadership roles in other top media companies, including Wired, Ziff Davis and CNET, indicating that she’ll bring a wealth of experience and expertise in new media strategy, branded content and sponsorships to Relativity.

Jones has also worked at Yahoo!, where she spent six years managing strategic accounts in entertainment, retail, consumer packaged goods and technology. Additionally, Jones launched Variety’s digital platform Variety.com as head of sales and marketing.