You will be redirected back to your article in seconds

‘Cars’ sends B.O. tracking into skid

Disney/Pixar sequel is throwing box office pundits for a loop

This is shaping up as one of the most unpredictable weekends of the summer, and early tracking isn’t bringing much clarity.

That’s because Disney/Pixar’s “Cars 2” is throwing most B.O. pundits for a loop in advance of its Friday bow. Not so difficult to predict: Sony’s R-rated laffer “Bad Teacher” is on track to score similar to “Bridesmaids,” which took $26 million in its opening weekend. That would put “Bad Teacher” in a solid spot, considering the pic’s reported budget at just under $20 million.

“Cars 2” has plenty of positives in its corner (i.e., the prestige of the Pixar brand and mega-lucrative merchandising) to suggest a healthy No. 1 launch. Its predecessor earned $60 million in its June 9, 2006, opening, but a bow that high isn’t likely, according to pre-weekend tracking services.

Why?

First, family-driven films are difficult to predict since kids — responsible for the nag-and-drag effect — don’t figure in pre-release tracking (that’s the domain of parents and young adults). Also, “Cars 2” is likely to skew much younger (and mostly to boys) than a franchise like “Toy Story,” which benefited from widespread interest among general audiences.

So it’s no surprise that “Cars 2” isn’t pulling massive tracking numbers. But rival studios advise not to bet against the toon, which could still see a spike in interest before Friday. (Disney isn’t revealing its expectations until Thursday.)

Regardless of how the film opens, “Cars 2” should continue to hit high multiples at the box office, not to mention reap colossal coin on storefronts.

More Film

  • Kevin Feige

    Marvel Chief Kevin Feige to Be Honored by BAFTA Los Angeles

    This is shaping up as one of the most unpredictable weekends of the summer, and early tracking isn’t bringing much clarity. That’s because Disney/Pixar’s “Cars 2” is throwing most B.O. pundits for a loop in advance of its Friday bow. Not so difficult to predict: Sony’s R-rated laffer “Bad Teacher” is on track to score […]

  • The Reason I Jump

    'The Reason I Jump' Autism Movie in Development at Paul Allen's Vulcan

    This is shaping up as one of the most unpredictable weekends of the summer, and early tracking isn’t bringing much clarity. That’s because Disney/Pixar’s “Cars 2” is throwing most B.O. pundits for a loop in advance of its Friday bow. Not so difficult to predict: Sony’s R-rated laffer “Bad Teacher” is on track to score […]

  • Screen Media Buys Horror Film 'Luz'

    Screen Media Buys Horror Film 'Luz' for 2019 Release (EXCLUSIVE)

    This is shaping up as one of the most unpredictable weekends of the summer, and early tracking isn’t bringing much clarity. That’s because Disney/Pixar’s “Cars 2” is throwing most B.O. pundits for a loop in advance of its Friday bow. Not so difficult to predict: Sony’s R-rated laffer “Bad Teacher” is on track to score […]

  • Bob Bakish: Viacom Is 'Very Well-Positioned'

    Bob Bakish Says Viacom Is 'Very Well-Positioned' in a World of Media Mergers

    This is shaping up as one of the most unpredictable weekends of the summer, and early tracking isn’t bringing much clarity. That’s because Disney/Pixar’s “Cars 2” is throwing most B.O. pundits for a loop in advance of its Friday bow. Not so difficult to predict: Sony’s R-rated laffer “Bad Teacher” is on track to score […]

  • Egyptian director A.B Shawky poses during

    'Yomeddine' Director A.B. Shawky to Receive Variety MENA Talent of the Year Award

    This is shaping up as one of the most unpredictable weekends of the summer, and early tracking isn’t bringing much clarity. That’s because Disney/Pixar’s “Cars 2” is throwing most B.O. pundits for a loop in advance of its Friday bow. Not so difficult to predict: Sony’s R-rated laffer “Bad Teacher” is on track to score […]

  • 'Capernaum' Selected by Lebanon for Foreign-Language

    Nadine Labaki's 'Capernaum' Selected by Lebanon for Foreign-Language Oscar Race

    This is shaping up as one of the most unpredictable weekends of the summer, and early tracking isn’t bringing much clarity. That’s because Disney/Pixar’s “Cars 2” is throwing most B.O. pundits for a loop in advance of its Friday bow. Not so difficult to predict: Sony’s R-rated laffer “Bad Teacher” is on track to score […]

More From Our Brands

Access exclusive content