Viacom has named Kassie Canter exec VP of communications for its entertainment group, overseeing all corporate communications and entertainment publicity for the division, which includes Comedy Central, Spike TV, TV Land, Atom.com, and GameTrailers.com.
She will report directly to entertainment group prexy Doug Herzog.
“Kassie’s a proven media strategist with great industry experience and a strong understanding of our company and culture,” said Herzog.
Canter previously served as chief communications officer for Oxygen Media, and senior VP of corporate communications and media relations for NBC. In that role, she led all communications for NBC Corporate, NBC News, NBC Sports, CNBC and MSNBC, as well as acquisitions, legislative issues, and the Olympics.
She is currently a lecturer on the faculty of Columbia U’s Masters Program in Strategic Communications.