Tia Carrere is helping to promote filming in Los Angeles and California.
The thesp shot a pair of short public service spots Tuesday on Agnes Avenue, a quiet residential street in Studio City, for the Film Works campaign for Los Angeles and the Shoot Movies in California campaign for the state.
“Thank you, Los Angeles!” Carrere declared with arms outstretched, followed by a crowd of several dozen crew and cast declaring, “Let’s keep it here!”
Organizers then shot a second spot promoting the Golden State. Ed Gutentag of Shoot Movies in California was the director.
Film-permit agency FilmL.A. set up the marketing campaign late last year to promote and build public support for filming in Los Angeles and help stem the tide of runaway productions amid sweeter incentives elsewhere. The campaign now has billboards and posters up at bus shelters and information kiosks.
FilmL.A. exec Todd Lindgren said that the org’s in talks with the Mann chain to include the Los Angeles promo this spring as a pre-show spot.
“We’re trying to show people how important this industry is to the local economy, since it employs a lot of ordinary people,” said FilmL.A. chairman Ed Duffy. “We picked this street because we want to acknowledge that local filming can be intrusive but has extensive economic benefits.”
Offlot production in Los Angeles remained steady last week with 671 total days — four less than the same period last year, according to figures provided by FilmL.A.
Feature filming rose 27% for the week to 103 permitted days, led by 28 for DreamWorks drama “Welcome to People,” starring Chris Pine, Olivia Wilde and Jon Favreau. Other films currently lensing offlot in Los Angeles are “HB,” “Stitch,” “Sushi Girl” and “Desert Road.”
TV shoots for the week fell 8% to 399 days, 35 fewer than in the same week last year. Reality show “Deception With Keith Barry” was the most active production with 21 days while NBCUniversal’s “The Office” logged 10.
Current TV dramas shooting offlot include are “Criminal Minds,” “Castle,” “Death Valley” and “Law and Order: Los Angeles.”
Commercials posted a 6% hike during the week with 169 days. Epoch Films was the most active producer with nine days while a spot for Buick logged six days.