Miramax has named former NBCUniversal exec Beth Minehart as senior VP, global digital.

Minehart will oversee the company’s digital initiatives and sales, reporting directly to Miramax CEO Mike Lang.

Announcement comes on the heels of Monday’s announcement that Facebook would allow users to stream select Miramax titles through its site, the latest in a series of digital partnerships Miramax has forged in the past year.

“This is another important step for Miramax becoming a global company and underscores our commitment to innovation in the market,” Lang said in a statement. “Beth is a well-known digital executive with a proven ability to think and execute outside traditional parameters, and we believe she will take Miramax’s early efforts with great platforms like Netflix, Hulu and Facebook to the next level.”

Prior to joining Miramax, Minehart spent more than 14 years in various senior roles at NBCUniversal, most recently as exec VP, international new media.