ARC nabs laffer ‘Greening of Whitney Brown’

VOD bow in October, in theaters in November

ARC Entertainment has acquired family comedy “The Greening of Whitney Brown” for U.S. distribution, with a VOD premiere set for October followed by a Nov. 11 theatrical release.

PG-rated pic centers on a spoiled pre-teen from Philadelphia who, when her parents fall on hard times, is forced to move to the country. There she befriends a horse and discovers the importance of family.

Aidan Quinn, Brooke Shields, Kris Kristofferson and Sammi Hanratty star. Peter Odiorne helmed from a script by Gail Gilchriest (“My Dog Skip”). Charlie Mason and Justin Moore-Lewy produced.

“We believe there is a broad audience for ‘The Greening of Whitney Brown’s’ timely story about parents and children coming together and staying strong through tough economic times,” said ARC Entertainment CEO Trevor Drinkwater, who announced the distrib deal Thursday with Justin Moore-Lewy of Perfect Weekend.

Quinn, repped by Paradigm, recently appeared in “Sarah’s Key,” “Flipped” and “Jonah Hex.” Shields, repped by UTA, is starring on Broadway in “The Addams Family” as Morticia. Kristofferson, repped by ICM, stars in the upcoming film “Joyful Noise” with Queen Latifah and Dolly Parton. Hanratty appeared in “Kalamity” and voiced “A Christmas Carol” with Jim Carrey.