Film industry vets John Flock, Warren Nimchuk and Warren Fergus have launched a North American distribution, finance and international sales company dubbed W2 Media.

The outfit aims to acquire completed pics for domestic, international and/or worldwide distribution and will pre-buy rights to projects for theatrical release in the U.S.

Through its affiliate, W2 Entertainment Finance, it will arrange financing on projects in the $2 million-$8 million budget range.

Former Peace Arch Entertainment topper Flock will be operations prexy and CEO while Nimchuk and Fergus will co-chair W2 Media and serve as managing directors of W2 Entertainment Finance.

Former Lionsgate topper Paul Gardner will run North American distribution and will share acquisitions oversight with former Lakeshore exec Julie Sultan, who will head international sales.

W2’s international sales slate is debuting this week at the Berlinale’s European Film Market, and includes Lucky McKee’s horror pic “The Woman,” which caused a stir at Sundance last month; Alex Rockwell’s “Pete Smalls Is Dead” and James Franco starrer “Shadows and Lies”; family laffer “The Rainbow Tribe” and “Fred: The Movie.”

The outfit is releasing its first pic, “Essential Killing,” helmed by Jerzy Skolimowski, in the U.S. and Canada on March 31.

W2 has a key output arrangement with Image Entertainment for DVD, digital and VOD distribution in the U.S. and a similar deal with eOne Entertainment in Canada.