‘Paranormal’ activity for Rodar, Sony

Companies pact on 3D chiller

Barcelona’s Rodar y Rodar, producer of “The Orphanage” and “Julia’s Eyes,” is teaming with Sony to make psychological horror-thriller “Paranormal Xperience 3D,” Spain’s first 3D genre film.

Loglined “Xperience the Fear,” pic is produced with Spain’s Antena 3 Films, the film-production arm of broadcast network Antena 3.

Sony Pictures Releasing de Espana will handle theatrical DVD and digital delivery in Spain. Mexico’s Quality Films has prebought all Latin American rights.

Prebuys from Spanish paybox Canal Plus and Catalonia pubcaster TV3 are under negotiation.

Rodar’s latest pic revolves around two sisters who, with other students, visit an abandoned village to investigate alleged paranormal phenomena.

“Xperience” belongs to a growing breed of new Spanish productions that build on young creative talent, broadcast network co-financing, heavy marketing, local TV stars and Hollywood major distribution in Spain to aggressively target Spain’s 15- to 25-year-old crowd in and outside Spain.

“This is a PG-13 film conceived from the point of view of its youth market and marketing potential, ” said Rodar’s Joaquin Padro.

“One of the film types that benefits most from 3D is horror,” added Ivan Losada, managing director of Sony Pictures Releasing de Espana.

As on “Orphanage” and Guillem Morales’ “The Uninvited Guest,” Rodar has tapped a first-time feature director, 26-year-old Sergi Vizcaino, a shorts and commercials helmer, for the job.

Rodar’s Padro and Mar Targarona produce with Raquel Carreras. Screenplay is by 25-year-old Daniel Padro, the son of Targarona and Joaquin Padro.

“Xperience’s” cast come from hit TV series: Maxi Iglesias (“Fisica o quimica”), Nasser Saleh (“La pecera de Eva”), and Luis Fernandez (“Los protegidos”).

Producers are looking to cast an international actor in a cameo role.

“Xperience” will shoot in and around Barcelona, beginning March 21. Sony will bow the pic in late 2011 or early 2012, Losada said.

Sony has an exclusive deal with Spanish social networking site Tuentie.

Antena 3 has scored huge TV ratings with youth series such as “The Boat” and “Fisica o Quimica.”