Moving Picture Co., the visual effects studio owned by Technicolor, has announced plans for expansion and a new facility for its Vancouver branch.

MPC Vancouver will move early next year into a 38,000-square-foot facility in the Yaletown section of downtown.

With more than 300 artists in Vancouver, MPC will become the city’s largest vfx facility.

Visual effects and animation work is flowing to Vancouver, drawn by Canada’s incentives. Besides MPC, Pixar and Digital Domain also have branches there.

MPC Vancouver’s head of film, Michelle Grady, said the expansion was motivated by interest in Vancouver from clients who often choose to split projects between MPC’s London and Vancouver facilities to take advantage of each city’s talent pool as well as Vancouver’s tax incentives and proximity to L.A.

Company plans to hire both locally and internationally. It is currently hiring for projects for the first half of next year and will expand further about six months later.

In an indication that competition for talent is heating up, Grady said Yaletown was chosen to give MPC an edge in recruiting. Its proximity to water, upscale accommodations, restaurants and bars are a part of its appeal.

MPC’s current projects include “Sherlock Holmes 2,” “Jack the Giant Killer,” “Life of Pi” and “Journey to Mysterious Island.”