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Gregory Shamo, executive VP of corporate affairs/general counsel, Relativity

Dealmakers Impact Report 2011: Executives

There’s never a dull moment at Relativity. Though the company inked a flurry of pacts in 2010, this past year wasn’t exactly a breather, says Shamo. As head of Relativity’s legal department, the former Loeb & Loeb attorney hammered out a key homevid distribution deal with 20th Century Fox.

“Negotiating against a major studio always requires patience and persistence,” he says. “It involves good listening skills and being inventive to find creative solutions to deal with restrictive internal studio policies and protocols, (which are) necessitated as a result of their size. In the end it also requires careful prioritization of open issues to make sure we get enough of our asks to close a deal that properly protects the company.”

KEY DEALS: Shamo’s fingerprints could be found on deals involving video on demand, electronic sell- through and pay per view — as well as Relativity’s exclusive vendor pacts with Cinram and Technicolor. “The attorney for Technicolor, John Oliphant, and I developed a very good working relationship to amicably close the deal on fair terms to both parties,” says Shamo.

SPARE TIME: Family; tennis

TOP CAUSES: St. James the Less Catholic Church, Children Intl., Anti-Defamation League.

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