Saturation is the word to describe the regional marketplace in many Latin American territories, with far too many pics — both domestic and international — jostling for a limited number of screens. Ironically, the proliferation of digital screens and 3D pics has spurred some distribs to release more prints than what the market can support. Some indie distribs are following a more rational strategy.
“We don’t resell our movies, we buy fewer titles, carefully picked … (we) work on building stronger relationships for the long run,” says Pedro Rodriguez of L.A.-based IDC Films.
For Bruno Wainer of Brazil’s Downtown Filmes, the answer is to stay close to home. “You can be more creative when spending on a local release rather than waste time and money in trying to find a gem in the midst of so much foreign garbage,” he says.
Total 2010 B.O.: $2.1 billion
Top 2010 indie film: “The Twilight Saga: Eclipse,” $71 million
Top 2011 pickups: “The Three Musketeers,” Distribution Company (Latin America)
“Xingu,” Downtown Filmes (Brazil)
“The Twilight Saga: Breaking Dawn — Part 1,” IDC Films (Latin America)
“Spy Kids 4: All the Time in the World,” Gussi Films (Mexico)
“In a Better World,” Cineplex (Latin America excepting Mexico and Argentina)