This year’s films nominated for Golden Globes were a mixed bag of studio and specialty fare — but those pics most likely to see a B.O. boost certainly fall within the latter category.
The Weinstein Co.’s Globes leader “The Artist,” receiving six noms, has been in theaters for three weeks, with nearly $1 million in the till so far; and Fox Searchlight’s “The Descendants” — tied with “The Help” with five bids each — is one of the studio’s fastest-grossing pics, having collected nearly $25 million domestically after just four weeks.
Weinstein took a slow-burn approach with “The Artist,” expanding the pic last weekend to just 16 locations after opening in four.
“The Descendants” saw a big push in its fourth frame, with an added 302 engagements for a total of 876. Neither film will expand this weekend, however. “The Artist” adds locations over Christmas, and “The Descendants” will wait until Jan. 27 before expanding nationwide to coincide with Oscar nominations.
The remaining most-nominated pics, including four-time nominees “The Ides of March,” “Midnight in Paris” and “Moneyball,” aren’t likely to grow much more at the box office, considering all three had marginal re-issues just two weeks ago.
Several titles are likely to get a boost for their DVD and VOD releases: Sony Pictures Classics’ “Midnight in Paris” — 2011’s specialty winner, with $56 million domestically — launches on homevid Tuesday. Sony’s “Moneyball” and “Ides” hit DVD shelves next month, while “The Help,” from DreamWorks, did so last week.
Paramount’s “Hugo,” which nabbed three bids including picture (drama) and director, has steadily gained traction on the awards front. And while Martin Scorsese’s big-budgeted adaptation of Brian Selznick’s book hasn’t caught fire with family auds as expected (with a cume of $34 million), the pic still could leg out over the holiday season.
Besides “Hugo,” Globes-nominated pics such as “War Horse,” “The Girl With the Dragon Tattoo” and “The Adventures of Tintin” all look to profit from bows during Christmas weekend.
Timed for Thursday’s nominations, Sony Classics’ “Carnage,” which scored a pair of comedy actress bids for Jodie Foster and Kate Winslet, launches today at five theaters in New York and L.A., while Fox Searchlight’s NC-17-rated drama “Shame,” nommed for lead actor Michael Fassbender, broadens from 21 to 51 locations.
Paramount adopted a similar distrib strategy for Jason Reitman’s “Young Adult” as it did with the helmer’s 2009 Globes fave “Up in the Air,” launching the film in limited release before expanding wide the week of Globes noms. “Young Adult,” which received a single nom for Charlize Theron, opened last weekend at eight engagements, averaging a solid $38,783 per screen, and widens today to roughly 1,000 playdates.
Other multiple nominees, including Roadside Attractions’ “Albert Nobbs” and Weinstein’s “W.E.,” will open next year, timed for Oscar noms.