It ain’t like with the Oscars, but a Golden Globes win (or even nomination) still can boost a film’s box office potential.
Most often the biggest beneficiaries come from the specialty market, especially pics in the musical or comedy category, where the Globes rep their best shot at kudos glory.
Last year, Sony Pictures Classics’ comedy “Barney’s Version,” which won acting honors for Paul Giamatti, saw considerable expansion in the weeks following the Globes ceremony. The film grossed $7.5 million Stateside and wound up playing in a few hundred locations through the Oscars, even though it scored just one nomination (best makeup) with the Academy.
Fox Searchlight’s 2009 specialty B.O. hit “Crazy Heart” nabbed two trophies at the Globes, including a win for Jeff Bridges. The studio added just 46 locations the weekend following the ceremony, but that weekend the pic saw a massive 109% uptick vs. the previous frame, earning more than $1 million for the first time in one weekend.
“Crazy Heart” went on to cume a stellar $39.5 million domestically — primarily a result of its eventual winning Oscar run.
Also in 2009, “Precious” had a significant push after winning the Globes award for supporting actress. The film had been in theaters for more than a month, with almost $40 million already in the till the weekend of the Globes. But Lionsgate decided to capitalize on Mo’Nique’s supporting actress win by expanding “Precious” the following Friday to its widest location count. Pic grossed in total $47.6 million.
Indies aren’t the only films to see B.O. boosts from the Globes, however.
Paramount timed its nationwide expansion of “The Fighter” to benefit from possible Globes recognition in 2010. The film went out at more than 2,000 locations on Dec. 17, just three days after the film received six nominations, including drama picture.
As a result, “The Fighter” scored more than $12 million that weekend, during which the film faced heavyweight studio entries like “Tron: Legacy” and “Yogi Bear.”
But like with most major awards groups, the Globes sometimes doesn’t provide much B.O. benefit, as some nominees or winners already have been released on homevideo.
Such was the case last year with both Globes pic winners, Sony’s “The Social Network” and Focus Features’ “The Kids Are All Right.” In fact, both films hit DVD shelves just the week before Globes noms were announced. (“Social Network” received six bids and won four; “Kids” scored four noms, winning two.)
“Social Network,” which cumed a solid $97 million, lost almost 800 playdates of its total 1,088 count the Friday following the Globes ceremony, while “Kids” — 2010’s best specialty player with $20 million — had exited theaters by mid-October, after having first launched in early July.
Even though the Globes isn’t the Oscars when it comes to B.O. traction, the former kudos org certainly has the potential to kickstart a golden B.O. run.
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